How to find us:

View Larger Map Opening Times: Sunday to Thursday
Friday to Saturday
8am – 9pm
9am – 9pm

About us:

The Change Initiative is the premier destination for sustainable living in the Middle East. We bring the community together with sustainable solutions through our simple but meaningful ethos: Live Good, Feel Good, Do Good.

Proudly home grown in Dubai, The Change Initiative aspires to be a global brand name in the sustainability space, providing a platform for solutions that promote responsible living. The Change Initiative welcomes consumers and corporations alike who are interested in making environmentally and socially responsible purchases, whether it is for their home, in the workplace or for a project under development.

We offer thousands of innovative B2B and B2C solutions such as Fair Trade food, energy efficient light bulbs, ecological detergents, organic clothing, and locally made soaps, low emitting paints and solar tubes. We proudly count The Taste Initiative, Direct to Home (D2H), Vitra, Ecover, Derma, and Ulster Weaver as brands under our umbrella.

Our Vision

To inspire people to integrate sustainability into their day-to-day lives.

Our Mission

To become the world's first and largest supply chain dedicated to sustainable human development.

People behind The Change Initiative

Loek Malmberg – Chairman

Loek Malmberg is Chairman of the Board of Directors of The Change Initiative. He also serves as Chairman of the Skagen Group, a diversified business conglomerate with stakes in the global security firm G4S, formerly Group 4 Securicor, Danish Yachts, Ecover, and numerous small to medium-sized businesses around the world.

Today, under his guidance, the Skagen Group is acquiring assets specialising in environmental solutions and innovative technology with the long-term aim of encouraging more sustainable consumer behaviour.


Sheikh Abdullah Al Mazrui – Vice Chairman

Sheikh Mazrui is one of the most prominent entrepreneurs in the UAE and has made immense contribution to the region’s economic growth. An environmentalist to the core he has long inspired industry leaders to adopt eco-friendly standards of performance and delivery in the UAE and abroad. His vision is to make sustainable goods and services accessible and economical for all.


Gundeep Singh – Founder and President

Gundeep Singh is founder and president of The Change Initiative.

He began his career as an operations manager with ITC in India, before serving the Charanjit Singh Group as Senior Manager Operations from 1988- 1994. He later became the youngest general manager of the Southern Pacific Corporation in South East Asia, working for the company between 1994 and 1997.

In 1997 Singh started his own business, The Learning Curve, before joining UAE-based Al Ghurair Group in 1999. He was Regional Manager Human Resources at HSBC Middle East from 2002-2006.

A graduate of India’s University of Madras, Singh has master degrees from New York State’s Cornell University and the ESSEC Business School in Paris.

He received a Fulbright Scholarship with one of the highest GMAT scores recorded in India and was nominated to attend both Harvard Business School and Duke University.

Singh is a certified trainer and a published author in India of the motivational business titles ‘First Steps to Career Success’ and ‘Understanding Your Capability’. He also speaks eight languages, including French, German and Italian.


Tim Fagan – CEO

Tim is a senior business leader with 30 years’ experience in retail, working in fast moving, single and multi-site environments within both national and international organizations. He has worked very successfully within the GCC/MENA region since 2006; firstly in Kuwait and then for the last four years in Dubai.

Tim has worked for the LVMH Group brand Bvlgari establishing JV companies in Kuwait and Bahrain, was appointed as Group Chief Operating Officer of Bin Hendi Enterprises in 2010, and started working in the Middle East when appointed as CEO of Villa Moda based in Kuwait in 2006. As a result he has extensive experience of directly managing significant retail operations throughout MENA and leading demanding transformation and change programs, as well as startup and JV operations.

Before moving to the Middle East, Tim worked for House of Fraser, Estee Lauder, Debenhams and Marks and Spencer. Tim believes very strongly that understanding that people, and your relationship with them, are what make great things possible.

Contact us:

  • The Change Initiative
  • Al Barsha 1
    Sheikh Zayed Road, near Ibis Hotel
    opposite Wellington School
  • PO Box 114706
    Dubai – UAE
  • Phone: 800-TCI (824)
  • E-mail: info@tci-mail.com

Contact us for events:

Privacy Policy

Thank you for visiting our website. This privacy policy tells you how we use personal information collected at this site.

Please read this privacy policy before using the site or submitting any personal information. By using the site, you are accepting the practices described in this privacy policy.

These practices may be changed, but any changes will be posted and changes will only apply to activities and information on a going forward, not retroactive basis. You are encouraged to review the privacy policy whenever you visit the site to make sure that you understand how any personal information you provide will be used.

The privacy practices set forth in this privacy policy are for this website only. If you link to other websites, please review the privacy policies posted at those sites.

Collecting your Personal Information

We collect personally identifiable information, like names, postal addresses, email addresses, etc., when voluntarily submitted by our visitors. This information is only used to fulfill your specific request, unless you give us permission to use it in another manner, for example to add you to one of our mailing lists.

Use of Cookie / Tracking Technology

The site may use cookie and tracking technology depending on the features offered. Cookie and tracking technology are useful for gathering information such as browser type and operating system, tracking the number of visitors to the site, and understanding how visitors use the site. Cookies can also help customize the site for visitors. Personal information cannot be collected via cookies and tracking technology, however, if you have previously provided personally identifiable information, cookies may be tied to such information. Aggregate cookie and tracking information may be shared with third parties.

Distribution of Information

We may share information with governmental agencies or other companies assisting us in fraud prevention or investigation. We may do so when

  • Permitted or required by law
  • Trying to protect against or preventing actual or potential fraud or unauthorized transactions
  • Investigating fraud which has already taken place

The information is not provided to any organization for marketing purposes.

Third Party Advertisements on www.thechangeinitiative.com

When you visit our website, you may see advertisements from third party companies. These companies may use information about your visits (to the exclusion of your personal information) to this and other websites in order to provide advertisements about goods and services of interest to you.

Commitment to Data Security

Your personally identifiable information is kept secure. Only authorized employees, agents and contractors (who have agreed to keep information secure and confidential) have access to this information.

Choosing to Opt Out

All emails and newsletters from this site allow you to opt out of further mailings. If you want to remove your contact information from all The Change Initiative mailing lists and newsletters,
please send us a mail at unsubscribe@tci-mail.com citing your details.

Privacy Contact Information

If you have any questions, concerns, or comments about our privacy policy you may contact us using the information below 


By e-mail: customercare@tci-mail.com
By Phone: 800-TCI (824)

We reserve the right to make changes to this policy. Any changes to this policy will be posted here.

Terms of Use

The following terms and conditions will be deemed to have been accepted by the user on usage of the website www.thechangeinitiative.com. You are requested to read them carefully before you use the services of this site.

The term 'user' shall refer to the user who is browsing the site. The term 'The Change Initiative' shall refer to The Change Initiative and / or its affiliates / subsidiary companies. The term 'site' shall refer to www.thechangeinitiative.com and other websites, owned and monitored by The Change Initiative.

By using the site, you agree to follow and be bound by the following terms and conditions concerning your use of the site. The Change Initiative may revise the terms of use at any time without notice to you. Areas of the site may have different terms of use posted. If there is a conflict between the terms of use and terms of use posted for a specific area of the site, the latter shall have precedence with respect to your use of that area of the site.

All content present on this site is the exclusive property of The Change Initiative. The software, text, images, graphics, video and audio used on this site belong to The Change Initiative. No material from this site may be copied, modified, reproduced, republished, uploaded, transmitted, posted or distributed in any form whatsoever without prior written permission from The Change Initiative. All rights not expressly granted herein are reserved. Unauthorized use of the material appearing on this site may violate copyright, trademark and other applicable laws, and could result in criminal and/or civil penalties.

The Change Initiative does not make any warranties, express or implied, including without limitation, those of merchantability and fitness for a particular purpose, with respect to any information, data, statements or products made available on the site.

The Change Initiative does not accept any responsibility towards the content and/or information practices of third party sites which have links through The Change Initiative's site. The said links to internal or external website locations are only for the purpose of facilitating your visit or clarifying your query.

The site, and all content, material, information, software, products and services provided on the site, are provided on an "as is" and "as available" basis. The Change Initiative disclaims all warranties of any kind, whether explicit or implied, including, but not limited to, the implied warranties of merchantability, fitness for a particular purpose and non-infringement.

The Change Initiative shall have no responsibility for any damage to a user's computer system or loss of data that results from the download of any content, material, information from the site.

In no event will The Change Initiative be liable for damages of any kind, including without limitation, direct, incidental or consequential damages (including, but not limited to, damages for lost profits, business interruption and loss of programs or information) arising out of the use of, or inability to use The Change Initiative's website, or any information provided on the website, or in the products any claim attributable to errors, omissions or other inaccuracies in the products or interpretations thereof. Some jurisdictions do not allow the limitation or exclusion of liability. Accordingly, some of the above limitations may not apply to the user.

The user agrees to indemnify, defend and hold The Change Initiative harmless from and against all losses, expenses, damages and costs, including reasonable attorneys' fees, arising out of, or relating to any misuse by the user of the content and services provided on the site.

Site Disclaimer

The information on the site has been obtained from sources believed to be reliable. The Change Initiative disclaims all warranties as to the accuracy, completeness or adequacy of such information.

The Change Initiative makes no warranty that

  • The site will meet your requirements.
  • The site will be available on an uninterrupted, timely, secure, or error- free basis.
  • The results that may be obtained from the use of the site or any services offered through the site will be 
accurate or reliable.

The user's right to privacy is of paramount importance to The Change Initiative. Any information provided by the user will not be shared with any third party. The Change Initiative reserves the right to use the information to provide the user a more personalized online experience.

The site provides links to websites and access to content, products and services from third parties, including users, advertisers, associates and sponsors of the site. The user is requested to peruse the policies posted by other websites regarding privacy and other topics, before use. The Change Initiative is not responsible for third party content accessible through the site, including opinions, advice, statements and advertisements and the user shall bare all risks associated with the use of such content. The Change Initiative is not responsible for any loss or damage of any sort that a user may incur from dealing with any third party.

Disclaimer

The information on the site has been obtained from sources believed to be reliable. The Change Initiative disclaims all warranties as to the accuracy, completeness or adequacy of such information.

The Change Initiative makes no warranty that

  • The site will meet your requirements.
  • The site will be available on an uninterrupted, timely, secure, or error- free basis.
  • The results that may be obtained from the use of the site or any services offered through the site will be 
accurate or reliable.

The user's right to privacy is of paramount importance to The Change Initiative. Any information provided by the user will not be shared with any third party. The Change Initiative reserves the right to use the information to provide the user a more personalized online experience.

The site provides links to websites and access to content, products and services from third parties, including users, advertisers, associates and sponsors of the site. The user is requested to peruse the policies posted by other websites regarding privacy and other topics, before use. The Change Initiative is not responsible for third party content accessible through the site, including opinions, advice, statements and advertisements and the user shall bare all risks associated with the use of such content. The Change Initiative is not responsible for any loss or damage of any sort that a user may incur from dealing with any third party.